Modern marketing is all about telling and selling a story. Like consumers, every brand has or should have a story. Whether it’s a tale of price, customer service or vocation a good brand story is the heart of any great campaign. Here is how you can make yours your most valuable marketing tool. What is … Continued
Top 3 Ways to Grow Your Local Business with Digital Marketing
Digital marketing isn’t a one size fits all solution, but it is a necessary part of a digital strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media. Yet, with the advancement of online ad capabilities, targeting and automation, digital marketing opens up a vast marketplace that can not be overlooked.
Digital success is about finding a specific strategy that will work for you and your business. Read on to find out your local business can capitalise on a personalised marketing strategy.
Social Media Ads
If you have been running your local business for a while, chances are you have set up a social media business account. Social media is a fantastic way to communicate with existing customers while uncovering new ones.
The next step in growing your audience is Social Media Ads, whether your business is B2B or B2C, social ads work to expand your reach and amplify your message. Whatever your chosen platform Facebook, Linkedin, Instagram etc. the advancement of ad targeting means that you can now pinpoint and target exact areas, ages or interest.
So no matter how small or specific your business is there is value in advertising. To ensure maximum return on your ad spends, it is also important to ensure your attached sales funnel is conversion optimised. You want your funnel to convert, so A/B testing is recommended. Try out different landing pages, target or customer audiences and visuals until you find out what works for your business.
When it comes to your business’ online presence, effective advertising needs to be supported by an optimized website. Your business doesn’t have to rank number one on Google to be successful, but it does help to be on the front page.
For a local business, you will want to at least rank well in your area, so small changes like keeping your Google My Business page up to date and posting regular updates on your website can go a long way to helping customers find you.
If your business is still small, you can afford to keep your website relatively simple. It should communicate only the most important things about business, acting as a marketing brochure for your brand. Keeping your website simple ensures that it is user/ SEO friendly, easily managed and to the point.
When choosing what imagery you will use, try to steer clear of stock photos where you can opt instead for candid, in situ photos (taken by a professional photographer – pictures on your website need to be quality!) to communicate your local appeal.
Lastly, your website should be responsive to all devices. As a local business, it’s likely that the majority of your traffic comes from mobile or tablet so it’s important to ensure that your website works as well on these as it would do on desktop.
If you think your business could benefit from a responsive, SEO optimised website get in touch today. Our team of designers, and content creators can create a beautiful and simple web design that will have users coming back time and time again.
The most important aspect of a local business is its customers. Creating an open dialogue between them and you is the key to retaining customers and attracting new ones. We’ve established that social media marketing is vital for staying on your customer’s radar, but once they are in the sales funnel, email marketing helps them convert.
Customers who sign up for marketing emails are already interested in the product or service you provide, so now is the prime time to present them with special deals, offers or extra information to help them commit. Marketing emails can be as targetted or as broad as you like. You can target customers by everything from area to web pages they have visited, just be sure to keep your emails short and sweet to avoid spamming.
Tap into our business’ full potential with a professional digital marketing strategy. Work our team of social, SEO and technical experts to shape your brand, build a bespoke website and drive online conversions. We can guide your local business to success by helping you connect with your core online audience. Browse the digital marketing services we provide here.