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Email marketing remains one of the most effective of all the digital marketing strategies for your business.
Historically, email marketing had the highest return on investment of all the marketing channels and so is an incredibly powerful tool when done right.
An email marketing campaign offers a low cost, direct and personal way to communicate with your target audience. However the emails you send must be well constructed and engaging in order to maximise their marketing potential.
A customer’s email address is key to directly communicating with them on a regular basis. It’s the one common denominator that almost everyone nowadays has. Your customers may pick and choose which social media platforms they use, but they’ll all have an email address with which you can communicate. Today, email has evolved into a definitive means of developing a long-lasting connection and profitable relationship with your customer. At Red Media we focus on nurturing that trust and fostering loyalty and brand recognition.
Engaging customers with email
Most of a brands communication today revolves around their customers inbox. The more targeted you are, the likelier they are to open your newsletter. We thoroughly vet and research your industry, business and client list so we have a clear understanding of the best content to send, the ideal time of day to send it and the right call to action to persuade click through.
Email marketing can help bring traffic to your social media campaign and grow your existing mailing list. Our ability enables us to help you reach out in a powerful way so you can grow your customer contacts and see the ROI.
With our specialist support you’ll receive:
With our analytics and monthly reports you’ll be able to determine how to best target and reward your most engaged customers. We use A/B testing to ensure you get the best open-rate and can identify the most effective topics to email about.
Generic emails have been replaced by personalised messages, behaviour targeting, and multiple mailing lists. With advances in technology, you can stimulate interest for specific products and services, a temporary promotion, an upcoming launch, and much, much more.
For more information or to ask a question, contact us today and talk to one of our digital marketing experts about how we can transform your email marketing strategy.