The Normandy Hotel has fast become known as one of Scotland’s Best Tribute Event Venues and deservingly so. The Normandy Hotel has been at the forefront of tribute night hospitality, particularly over the past 5 years as the industry has continued to grow year upon year. Enabling them to become one of the biggest earners in the organised entertainment industry in the country.

However, The Normandy team faced a digital dilemma with a confusing web presence meaning that customers were not finding the information they needed or were left puzzled by the information they found. With two websites and two booking systems for events and hotel rooms, customers were often left confused over what the hotel was offering. Meaning that they were not providing current or prospective customers with the best online experience.

Tasked with identifying a trusted and technically capable web development and SEO partner, The Normandy Hotel reached out to us to fulfil the role.

The Normandy Hotel needed to simplify and streamline their websites and provide a far less complex user experience for their customers. The challenge they faced was to improve their online platform by tackling the series of issues it presented for customers.

The multiple domains and websites which they had at the time, made for an ineffective e-commerce design and architecture. Less is more was certainly the case for The Normandy, as their previous system meant losing credibility with Google due to 301 redirects not being in place to send customers to the right URL. There was also an issue of broken links and missing pages, leading to further confusion for users.

This combination of issues resulted in poor search engine optimisation, which was further reduced due to poor use of keywords to drive traffic. Meaning that The Normandy were losing out on key conversions due to an ineffective website design.