Murrayshall

Sector: Hospitality
  • Branding

       
  • Illustration

       
  • Photography

Honouring the hotel and golf course that has over 400 years of history with a new brand identity rooted in the famous architecture of this historical Scottish House and estate.

Having recently come under new ownership, plans were laid out to make Murrayshall House Hotel & Golf Club a top 25 independent hotel in Scotland. That plan involved a major renovation of the property and golf courses and a rebrand to help position the company as a stylish and contemporary destination that is sympathetic to the grand history of the house and estate.

Originally built in 1664 and modernised 200 years later in 1864, the house is a striking building full of architectural charm and grand features. We wanted to put the house, front and centre as the face of the brand. Any visiting guest is struck by the beauty of the building as you drive up the tree lined avenue to the entrance, and that is a feeling that we wanted to tap in to.

We illustrated the building to highlight the architectural highlights of the turrets, windows and archways, and through experimentation we produced a strong logo mark based on the iconic image of the Country House with a bold and clean style.

The new bespoke logo type which has a classic feel, represents the history of the building balancing out the from the more modern looking logo mark of the house. This embodies both the history of the location and the contemporary hotel that it has now become.

We rolled out the brand across a myriad of great items, from menus to door hangers, and soaps to sewing kits. As the brand is to be used across so many things and by lots of 3rd parties we produced an extensive brand guidelines document that explained when to use what brand elements.

We rolled out the brand across a myriad of great items, from menus to door hangers, and soaps to sewing kits. As the brand is to be used across so many things and by lots of 3rd parties we produced an extensive brand guidelines document that explained when to use what brand elements.

Here is some of our photography of the newly refurbished Murrayshall Country House Hotel & Golf Club.

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