In today’s digital world, content is key, so in order to really bring your products to life you need high-quality images that will make your target audience look and then look again. For e-commerce retailers, particularly those in the drinks industry, products are their backbone so in a saturated market, product photography can make or … Continued

In recruitment, the days of relying on job boards and newspaper classifieds are long gone. Digital marketing is now an essential aspect of the hiring process. Staying up to date on digital marketing recruitment is crucial to enhancing your client portfolio and refining your candidates. From carrying out a successful digital marketing recruitment campaign with … Continued

In print and digital advertising, the combination of the right words and the right execution can have an extraordinary impact. Good advertising should always aim to strike a nerve, inspire a thought or induce a laugh. On average people are exposed to upwards of 5000 advertisements a day, be it online, in print or billboards. … Continued

Renewable energy is driven by innovation. It is this truth that has allowed for these companies to successfully challenge fossil fuel technologies. But that’s only the beginning, for renewable energy companies to truly compete on the world stage, they have to keep modernising. With more and more of the population on the internet, social media … Continued

Writing content for the internet is its own style of writing, and social media copywriting is a sub-style of writing for the internet. You need to make sure you are following the right rules and practises if you want your copy to be as effective as possible. As complicated as that might sound, we promise … Continued

Another Europe-wide online security measure is coming into law on the 14th of September 2019 – Strong Customer Authentication. Here’s how it might affect you. What is Strong Customer Authentication? Strong Customer Authentication (SCA) is being introduced to European law as part of the second Payment Services Directive (PSD2). This new legislation is an attempt … Continued

Third-sector organisations differ from regular commercial companies in many ways, but when it comes to a successful marketing strategy, there are likely many more similarities than you might first think.  With that in mind, let’s take a look at how you can market your third-sector organisation. In the last forty years, third-sectors have woken up … Continued

It’s the nature of all successful businesses to consistently evaluate and identify opportunities to further maximise revenue. Whether’s that’s making minor changes to customer service to boost brand experience and hopefully influence sales. Or a major overhaul of service practices to reconstruct a modern business fit for a tech-driven marketplace. But the opportunities to maximise … Continued

Our website design and build for the Offshore Wind Growth Partnership (OWGP) was particularly interesting due to the project’s tight time constraints paired with our team’s significant freedom in creative direction. Through organisation, creativity, and fantastic inter-organisational cooperation, we were able to deliver the project on time and within budget, in time for a very … Continued

It’s a very exciting time at Red Media as we welcomed a new staff member to our digital marketing team earlier this month. With our agency continuing to grow, we are delighted to announce that, Matthew Ferguson, has joined the team as a digital marketing executive! With several years experience in copywriting, social media and … Continued

We are happy to announce the successful launch of a new exciting website for A. Alexander & Son (Electrical) Ltd which shows them as a modern company while capturing their unique heritage. This website was a new challenge for us, involving an industry that we haven’t had a lot of experience with in the past. … Continued

With an incredible 40 years of experience working within creative agencies, we have ourselves a bonafide marketing master in our Business Development Manager, George McKay, here at Red Media. We were delighted to get the chance to sit down for a chat with our official studio songster and storyteller, George, for this interview. As he … Continued

Have you ever wondered just what’s involved in the life of a Graphic Designer? What keeps that creative mind ticking & what are the tricks of the trade which help a Graphic Designer produce their finest work? Well, allow us to introduce you to our resident creative coffee connoisseur and Graphic Designer, Andy Rogerson, as … Continued

So, what are the best restaurant marketing practices for a modern food service business? The food service industry is not for the faint hearted. It’s a huge task trying to keep on top of this massively competitive industry. Let’s find out, shall we?  With the rise of foodie culture in the UK, it’s fair to … Continued

Being a Digital Project Manager can mean many different things to many different people – depending on the industry you work in. So what about being a Project Manager in a creative agency? What does the daily grind of being a Digital Project Manager in a busy marketing agency look like? We got chatting to … Continued

We are thrilled to announce the latest addition to the Red Media service offering, the ‘DIY Package.’ A new Design It Yourself Branding Service for the client who wants full creative control. The ‘Create Your Own’ Package Take full control of your company’s branding project with the most highly customisable branding service on the market … Continued

Have you ever caught yourself wondering what a Creative Director gets up to on the day to day? Perhaps you’re a budding designer aspiring towards a career in the creative. Or maybe you’re an experienced designer in search of a new perspective on what it means to be a Creative Director. Well we’d like to … Continued

If you’ve been on the quest to grow your lifestyle brand. Then this is just the blog you’ve been searching for. In a world obsessed with maintaining a picture-perfect lifestyle. How do you stand out as a brand in the lifestyle industry? We’re here to tell all! Lifestyle branding is an immensely popular marketing phenomenon … Continued

Click to download our Infographic ‘Optimal Lengths of Digital Things like Tweets, Facebook posts, Blogs and more… With social media, things move fast with short and snappy content being king across all the major platforms. From Facebook to Instagram, Twitter to LinkedIn. Social media platforms across the spectrum were developed around the concept of instant, engaging online commentary and … Continued

Today marks the return of International Women’s Day. A day dedicated to celebrating the achievements, stories and struggles of women – past and present – throughout the world. It’s a day to salute the progress made by women in society. Whilst recognising the inequality which women continue to face today. To celebrate this fantastic day … Continued

What type of content truly rules the internet today? Why is it that 64% of consumers today now actively seek out user-generated content (UGC) before making a purchasing decision? Does structured, precise firm-generated content (FGC) no longer have a place in the online marketing sphere anymore? There are many questions to be answered surrounding the … Continued

The term ‘conversion’ certainly makes its way around the internet. It’s the prolific buzzword that pops up time and time again whenever a discussion surrounding digital marketing arises. Especially when it comes to Conversion Rate Optimisation (CRO). Conversion is considered the ultimate goal in an online marketing strategy. It centres around the fulfilment of brand … Continued

The Brief We work with businesses who have identified technical niggles and digital dilemmas that they can’t seem to solve. As was the case for one of our most recent clients, RS Property Services. A company in search of a system which delivered the user experience their team and customers desired. RS Property Services is … Continued

Find out why you should invest in effective Digital Marketing Strategy. How much can really be gained from an investment in digital marketing strategy? Is the return on investment as promising as so many online gurus would make it seem? The simple answer is, yes! Digital marketing can seem like a bit of a minefield. … Continued

Google Remarketing might be the missing link in your marketing strategy. It can help you convert more sales by presenting your product and services to them again and again after they have initially interacted with you on your website. For millions of people across the world, Google is the internet. It’s what so many of … Continued

Maximising your brands exposure As the 3rd most visited website in the world, welcoming over 2.2 billion users to their newsfeed each and every day; it is no wonder that Facebook has established itself as an immensely powerful business marketing tool. Providing access to a global network of consumers for thousands of brands. However, simply … Continued

Book cover design for Win Win At Business by Angela McKillop, which has just been published. How to win at business We will leave it up to Angela to explain that with her 7-step success formula for your business. At Red Media, we love business, the business of making things look good while communicating a … Continued

This article will guide you through the tricky and sometimes confusing world of Facebook Marketing. By the end of it you will have a better understanding of the power that Facebook can offer as a marketing tool, and how to wield it What is Facebook Marketing? What would you say if we told you there … Continued

Christmas Marketing: The sales opportunities for your business at Christmas are huge. Your Christmas marketing has to be planned and the time to do it is now. Do you have events to promote? Tickets to sell? Products to push? Or maybe you want to get exposure for your brand. Christmas is fast approaching and you … Continued

Ingliston Country Club & Hotel have reinvigorated their brand, with an updated brand identity which we applied across a new website, key brochures and a digital marketing campaign. The team at Ingliston identified that they wanted to slightly tweak their brand an just gently point it in a new direction.  The aim was to Elevate the brand and add … Continued

It’s been an exciting time here at Red Media recently. Not only are we settling nicely into our brand new offices in Finnieston but we’ve also recently welcomed two brand new faces to the team. Thanks to a continuously growing client base and some exciting new account wins, in the whisky and public sectors (more … Continued

After 5 successful years in business, Red Media are delighted to bring you Maverick Merchandise; a creative, corporate branded merchandise company. Red Media have grown rapidly to become one of Glasgow’s leading creative marketing and brand agencies, boasting a large portfolio of high profile clients across many different sectors. The Red mantra is a simple … Continued

It has been a hectic week but the team pulled together to make sure that it was a successful and non-disruptive move from our old Inchinnan Office, to our new Finnieston home. We are now all settled in and everything is going well. Our motivations. Our Inchinnan base served us well over the past 18 … Continued

We are bombarded with company logos all the time, its inescapable. Yet, for some of the most ubiquitous of logos, surprisingly, people don’t know the meaning behind them. A bit of fun today, get ready to see some of the world’s most notorious logos in a different light after reading our blog on “Ten brands … Continued

We have launched a website for ‘Babs, as phase two of our project to make them one of the best independent concept restaurants in the Glasgow. Having initially conceived the ‘Babs brand identity and helped them launch the restaurant to critical acclaim, we are now looking at expanding their digital presence to help grow the … Continued

5 Reasons to Invest in Social Media Marketing Social Media… There is absolutely no way you haven’t heard of it yet? Over the last few years it has completely changed the Internet and the way in which people go about their daily lives. In fact it has changed the world; particularly the world of marketing. … Continued

Do I have a good domain name? Your domain name is what people will be typing in to their address bar to be able to get on to your website. It is important that your domain is similar to your businesses name, or as close to it as possible. The web is huge, so the … Continued

At Red Media we try not to use ‘jargon’ when we speak with our clients but sometimes there is no alternative word to use. So for the benefit of our clients and anyone who wants to learn more about the world of the web, here is an extensive glossary of website terms. Click a letter … Continued

A Sea Change for Cumbrae Oysters We recently launched a new brand identity and website for Cumbrae Oysters to give them a platform to promote themselves to a wider audience. The brand needed a fresh new look to compete with other similar businesses, and a platform to do it from. Their new website is now … Continued

The latest Facebook algorithm update changes the way businesses use Facebook as a tool for reaching their customers. The Facebook algorithm update changes your timeline to lean more towards friends and family. Users will now start to see less content from Facebook pages unless your follow their guidelines. The Facebook algorithm previously focused on how … Continued

The Scottish Enterprise are able to give you up to £5000 towards our services in order to support the design of a new product or service through the by design grant. It can be used for branding, website design, packaging and the creation of a new product or service offering. Scottish Enterprise have created the By … Continued

Around 60% of small UK businesses (as of 2017) have decided that they don’t need a website and think that relying on business listings, word-of-mouth and local advertising is enough. We were genuinely shocked to hear of these statistics, and here are three main reasons why… Potential customers expect you to have a website. It’s … Continued

We’ve all experienced scrolling through our Facebook newsfeed and seeing an article or video we would like to watch at a later date. However, very few people are aware that you can actually save these posts using the ‘Save’ button and therefore easily view them again at a later time. Many websites and social media … Continued

We are looking for a sales executive to join our growing Digital Agency. Helping brands and companies throughout Scotland to develop and improve their digital content for over 5 years, Red Media has become the go to Digital Agency within the West of Scotland. We work with clients in multiple industries and specialise in Social … Continued

Digital Marketing is the most beneficial and cost effective strategy to allow businesses to reach their targeted audience. However, research has shown that smaller businesses are often not receiving positive returns on their investments – specifically via Facebook. A study of over 4,700 small businesses (with fewer than 10 employees), found that only a small … Continued

We are delighted to announce that GCM Creative and their creative team have joined Red Media as of January 4th, 2017. GCM’s former owner and creative head George McKay will join Red Media in a senior position focussing on business development for Red Media. The expanded team of creatives will operate from Red Media’s brand … Continued

When we are putting together your social media strategy brand consistency and understanding of how you want to convey your brand is of upmost importance. Design and brand led (graphical, real life photography or otherwise) content pieces will help educate your consumers and showcase your offering exactly at first glance and in the first instance … Continued

We recently successfully carried out the ‘Time to Fly’ engagement campaign for Kennett where we created a bespoke filter that users can overlay on their pictures and videos that they share through Snapchat’s photo and video-sharing messaging app. Using very specific geo-location management, we specifically targeted Glasgow Airport for this campaign over a busy weekend encouraging young travellers jetting out of the country and … Continued

With the agency recently turning 3 years old, we have plenty to celebrate. In three years we have evolved from a team of two, initially focusing on social media management to quickly expanding to offer a more rounded brand management service, with our team creating new brands or reinvigorating existing company identities, building new websites … Continued

An exciting step forward for Red Media with the acquisition of Glasgow based web design and marketing agency, Neo Marketing. With a loyal and productive client base, Neo Marketing is known for dynamic marketing campaigns and creative output. Neo Marketing’s core business is in digital design, branding, website design and website development. With 7 years … Continued


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