Writing content for the internet is its own style of writing, and social media copywriting is a sub-style of writing for the internet. You need to make sure you are following the right rules and practises if you want your copy to be as effective as possible.
As complicated as that might sound, we promise it isn’t!
In this blog post, we will give you a few hints and tips regarding how you can take your social copy to the next level and increase your levels of engagement and, ultimately, the effectiveness and profitability of your social media campaign.
Anyway, let’s begin!
Encouraging interaction is a way to start spreading awareness of your brand without paying a penny. If you can get a conversation sparked on your social media post, all of the friends of each commenter will see what they have commented on and, in turn, your post. This person might also comment and then the cycle will continue.
This tactic can be incredibly powerful, and you can secure incredible exposure through a relatively simple question. For example, if you run a restaurant and are posting a picture of a certain starter, ask something as basic as “Is dish X our best starter?” or “What is you favourite BRAND starter?” – you’ll be amazed just how many people have an opinion on it!
Social media gives you unrivalled access to your customers, but you have to remember that social media isn’t a one-way street. When you are writing your captions, keep this in mind, and try and invite your customers into the conversation. Not only does it develop a familiar and amiable persona for your company, but it is a cost-effective method of spreading your message.
Keep It Short, Keep It Sweet.
When copywriting for the internet, you need to keep things concise with all of the most vital information clearly visible. Consider the paragraph or section of this blog that I am currently writing – the very first sentence gives all of the most important information you need to know, and everything else will either add to this or enforce it; you could walk away having learned something with only the first line!
When it comes to social media, this is even more important. People are generally scrolling through their newsfeed very quickly and without much concentration, being exposed to hundreds of competing messages from various companies. Although a major part of getting your message through involves attention-grabbing visuals, concise and effective copy also plays a vital role.
Always make sure that your captions are short, snappy, and catered towards whatever objective you want to achieve. Sell your product in as short a form as possible, encourage discussion with a brief prompt, or provide information or updates as concisely as possible.
However, there is no getting away from the fact that some posts require a lot of text. For example, you might be providing updates on your service, explaining a certain situation, or outlining the details of a competition. Not everything can be summarised in one or two lines.
When you need to get a lot of information across, make sure to give a short attention-grabbing snippet at the beginning of the post. For example, if you are offering a competition that will have to explain what you can win, how to win, as well as terms & conditions and so on, you should begin with something as simple as “⭐ COMPETITION TIME ⭐” to explain why they should read on.
And with that, it is the perfect time to discuss the use of emojis… 🙌🏼🙌🏼🙌🏼
Emojis and How to Use Them
Emojis are more than just fun and whimsical icons; they are a vital part of social media marketing. In fact, the interaction rate of Instagram posts that incorporate emojis is almost 100% higher than those that do not include them. There are many reasons as to why this is the case, but whatever way you look at it emojis are key!
Firstly, in the same way that appealing graphics are important, emojis are another important part of visual marketing. Adding a bit of colour and fun to your full black and white block of text will catch the eye and encourage people to read.
Secondly, emojis help you to appear relatable and ‘human’ to your customers. Using emojis and fairly relaxed language helps to show that your brand is fun and engaging with a real, genuine person on the other side of the screen. This helps to drive engagement because customers know they are talking to a person – not some corporate and uninterested team!
Lastly, emojis can help you to get your message across to people that do not speak your language. They are designed to be internationally recognisable and understandable no matter what country or culture you stem from. In short, regardless of whether someone understands exactly what an event might be for, with one of these 🍻and one of these 💃🏼 they can be sure there will be alcohol and dancing!
Are You Looking to Improve Your Social Media Marketing?
Everyone knows that not having an online presence can seriously affect the profitability and survivability of companies across almost every single industry. However, in the current internet era, you can’t afford not only to be online, but not to be on social media.
Social media is an amazing tool that can help your business or organisation to meet any number of objectives quickly and cost-effectively – but it has to be done correctly.
At Red Media, we provide a social media management service that provides scheduled and creative social campaigns tailored precisely for your business. From short campaigns to meet a specific objective or on-going campaigns, our talented digital marketers will make sure you meet your goal.
To learn more about our social media campaign and what we can offer, click here.
To get in touch for a chat about social media or any other service we provide, get in touch.