The holiday shopping season is typically the busiest and most profitable time for many retail businesses. From Halloween to New Year’s Eve is when most E-commerce stores make half or more of their annual revenue. It is therefore crucial that retailers start planning now as we could be facing a very different peak period this … Continued
Christmas Marketing Opportunities
Christmas Marketing: The sales opportunities for your business at Christmas are huge.
Your Christmas marketing has to be planned and the time to do it is now. Do you have events to promote? Tickets to sell? Products to push? Or maybe you want to get exposure for your brand.
Christmas is fast approaching and you will need to tailor your digital assets for the season!
Your website could have a dusting of fresh snow, your emailers could have the glow of some fairy lights. And your business social accounts will need the best Christmas styled content.
And don’t forget your client relationships. How do you plan to let your valued customers know that you appreciate their custom?
Are you planning on sending a Christmas card? It really should look great and be a true representation of your brand. We can design and print these for you. It’s the small things that make the difference.
You could send your clients a promotional item branded in your company colours with your logo and contact details. Did someone say, “branded calendar”?
Other promotional items we can brand for you are chocolates, ice scrapers, Christmas crackers.
There are so many things we can do to help you increase your revenue over the festive period with a creative team working across digital marketing, web, design and print.
Take advantage of your social channels with strategic Christmas marketing.
Consumers love to get a good deal at any time of year and this is never more true than during the Christmas period. With so many gifts to buy for loved ones, give your customers’ bank balance a break with a give-away or festive competition. Incentivise online engagement with the prospect of a fantastic new product or experience, all for free.
Winners can then contribute to the reach and authenticity of your campaign and brand through their own User-Generated Content, posting online about how delighted they were with the brand for all of their respective followers to view.
With all this extra content, responsiveness and consistent engagement with consumer discussions, comments and enquiries is vital. This ensures your audience feels valued as opposed to being just another Christmas shopper, as you have taken the time to connect with them and wish them well this Christmas.
Winter wins with your website Christmas marketing.
Are you ready for Black Friday and Cyber Monday? Do you have a plan to take advantage of the extra website traffic that will be coming your way? Or even how to increase web traffic?
At the very least you should have some Christmas styled content on your website, even just some new banner images, but you would be best with a dedicated Christmas page.
A Keyword rich SEO optimised Christmas Page
If you have any sort of Christmas proposition then it should have its own page on your website, mainly for its SEO (Search Engine Optimisation) value in drawing visitors to your website to convert.
We can design and implement such a page for you to win you business and/or leads.