Red Media

In life and in marketing, collaboration is key. Whether it’s high-low, ethical or design based, the right brand collaboration can be a foolproof formula for success. With collaborative marketing making a comeback, Red Media aims to separate the inspired from the ineffectual. Read on to see what makes a partnership great, and to find out … Continued

In the modern world, the environment is in the spotlight. Many industries are adapting quickly to these new concerns, others are being dragged kicking and screaming, and some are refusing to budge at all. We think as a modern brand, a focus on environmental impact isn’t just vital, but an opportunity. In this blog, we … Continued

In recruitment, the days of relying on job boards and newspaper classifieds are long gone. Digital marketing is now an essential aspect of the hiring process. Staying up to date on digital marketing recruitment is crucial to enhancing your client portfolio and refining your candidates. From carrying out a successful digital marketing recruitment campaign with … Continued

Writing content for the internet is its own style of writing, and social media copywriting is a sub-style of writing for the internet. You need to make sure you are following the right rules and practises if you want your copy to be as effective as possible. As complicated as that might sound, we promise … Continued

Another Europe-wide online security measure is coming into law on the 14th of September 2019 – Strong Customer Authentication. Here’s how it might affect you. What is Strong Customer Authentication? Strong Customer Authentication (SCA) is being introduced to European law as part of the second Payment Services Directive (PSD2). This new legislation is an attempt … Continued

Third-sector organisations differ from regular commercial companies in many ways, but when it comes to a successful marketing strategy, there are likely many more similarities than you might first think.  With that in mind, let’s take a look at how you can market your third-sector organisation. In the last forty years, third-sectors have woken up … Continued

It’s the nature of all successful businesses to consistently evaluate and identify opportunities to further maximise revenue. Whether’s that’s making minor changes to customer service to boost brand experience and hopefully influence sales. Or a major overhaul of service practices to reconstruct a modern business fit for a tech-driven marketplace. But the opportunities to maximise … Continued

Our website design and build for the Offshore Wind Growth Partnership (OWGP) was particularly interesting due to the project’s tight time constraints paired with our team’s significant freedom in creative direction. Through organisation, creativity, and fantastic inter-organisational cooperation, we were able to deliver the project on time and within budget, in time for a very … Continued

It’s a very exciting time at Red Media as we welcomed a new staff member to our digital marketing team earlier this month. With our agency continuing to grow, we are delighted to announce that, Matthew Ferguson, has joined the team as a digital marketing executive! With several years experience in copywriting, social media and … Continued

We are happy to announce the successful launch of a new exciting website for A. Alexander & Son (Electrical) Ltd which shows them as a modern company while capturing their unique heritage. This website was a new challenge for us, involving an industry that we haven’t had a lot of experience with in the past. … Continued

With an incredible 40 years of experience working within creative agencies, we have ourselves a bonafide marketing master in our Business Development Manager, George McKay, here at Red Media. We were delighted to get the chance to sit down for a chat with our official studio songster and storyteller, George, for this interview. As he … Continued

Have you ever wondered just what’s involved in the life of a Graphic Designer? What keeps that creative mind ticking & what are the tricks of the trade which help a Graphic Designer produce their finest work? Well, allow us to introduce you to our resident creative coffee connoisseur and Graphic Designer, Andy Rogerson, as … Continued

So, what are the best restaurant marketing practices for a modern food service business? The food service industry is not for the faint hearted. It’s a huge task trying to keep on top of this massively competitive industry. Let’s find out, shall we?  With the rise of foodie culture in the UK, it’s fair to … Continued

Being a Digital Project Manager can mean many different things to many different people – depending on the industry you work in. So what about being a Project Manager in a creative agency? What does the daily grind of being a Digital Project Manager in a busy marketing agency look like? We got chatting to … Continued

We are thrilled to announce the latest addition to the Red Media service offering, the ‘DIY Package.’ A new Design It Yourself Branding Service for the client who wants full creative control. The ‘Create Your Own’ Package Take full control of your company’s branding project with the most highly customisable branding service on the market … Continued

Have you ever caught yourself wondering what a Creative Director gets up to on the day to day? Perhaps you’re a budding designer aspiring towards a career in the creative. Or maybe you’re an experienced designer in search of a new perspective on what it means to be a Creative Director. Well we’d like to … Continued

If you’ve been on the quest to grow your lifestyle brand. Then this is just the blog you’ve been searching for. In a world obsessed with maintaining a picture-perfect lifestyle. How do you stand out as a brand in the lifestyle industry? We’re here to tell all! Lifestyle branding is an immensely popular marketing phenomenon … Continued

Click to download our Infographic ‘Optimal Lengths of Digital Things like Tweets, Facebook posts, Blogs and more… With social media, things move fast with short and snappy content being king across all the major platforms. From Facebook to Instagram, Twitter to LinkedIn. Social media platforms across the spectrum were developed around the concept of instant, engaging online commentary and … Continued

Today marks the return of International Women’s Day. A day dedicated to celebrating the achievements, stories and struggles of women – past and present – throughout the world. It’s a day to salute the progress made by women in society. Whilst recognising the inequality which women continue to face today. To celebrate this fantastic day … Continued

What type of content truly rules the internet today? Why is it that 64% of consumers today now actively seek out user-generated content (UGC) before making a purchasing decision? Does structured, precise firm-generated content (FGC) no longer have a place in the online marketing sphere anymore? There are many questions to be answered surrounding the … Continued

The term ‘conversion’ certainly makes its way around the internet. It’s the prolific buzzword that pops up time and time again whenever a discussion surrounding digital marketing arises. Especially when it comes to Conversion Rate Optimisation (CRO). Conversion is considered the ultimate goal in an online marketing strategy. It centres around the fulfilment of brand … Continued

The Brief We work with businesses who have identified technical niggles and digital dilemmas that they can’t seem to solve. As was the case for one of our most recent clients, RS Property Services. A company in search of a system which delivered the user experience their team and customers desired. RS Property Services is … Continued

Find out why you should invest in effective Digital Marketing Strategy. How much can really be gained from an investment in digital marketing strategy? Is the return on investment as promising as so many online gurus would make it seem? The simple answer is, yes! Digital marketing can seem like a bit of a minefield. … Continued

Book cover design for Win Win At Business by Angela McKillop, which has just been published. How to win at business We will leave it up to Angela to explain that with her 7-step success formula for your business. At Red Media, we love business, the business of making things look good while communicating a … Continued

This article will guide you through the tricky and sometimes confusing world of Facebook Marketing. By the end of it you will have a better understanding of the power that Facebook can offer as a marketing tool, and how to wield it What is Facebook Marketing? What would you say if we told you there … Continued

It’s been an exciting time here at Red Media recently. Not only are we settling nicely into our brand new offices in Finnieston but we’ve also recently welcomed two brand new faces to the team. Thanks to a continuously growing client base and some exciting new account wins, in the whisky and public sectors (more … Continued

After 5 successful years in business, Red Media are delighted to bring you Maverick Merchandise; a creative, corporate branded merchandise company. Red Media have grown rapidly to become one of Glasgow’s leading creative marketing and brand agencies, boasting a large portfolio of high profile clients across many different sectors. The Red mantra is a simple … Continued

It has been a hectic week but the team pulled together to make sure that it was a successful and non-disruptive move from our old Inchinnan Office, to our new Finnieston home. We are now all settled in and everything is going well. Our motivations. Our Inchinnan base served us well over the past 18 … Continued

We are looking for a sales executive to join our growing Digital Agency. Helping brands and companies throughout Scotland to develop and improve their digital content for over 5 years, Red Media has become the go to Digital Agency within the West of Scotland. We work with clients in multiple industries and specialise in Social … Continued

We are delighted to announce that GCM Creative and their creative team have joined Red Media as of January 4th, 2017. GCM’s former owner and creative head George McKay will join Red Media in a senior position focussing on business development for Red Media. The expanded team of creatives will operate from Red Media’s brand … Continued

With the agency recently turning 3 years old, we have plenty to celebrate. In three years we have evolved from a team of two, initially focusing on social media management to quickly expanding to offer a more rounded brand management service, with our team creating new brands or reinvigorating existing company identities, building new websites … Continued

An exciting step forward for Red Media with the acquisition of Glasgow based web design and marketing agency, Neo Marketing. With a loyal and productive client base, Neo Marketing is known for dynamic marketing campaigns and creative output. Neo Marketing’s core business is in digital design, branding, website design and website development. With 7 years … Continued

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