Digital Marketing

Christmas Marketing: The sales opportunities for your business at Christmas are huge. Your Christmas marketing has to be planned and the time to do it is now. Do you have events to promote? Tickets to sell? Products to push? Or maybe you want to get exposure for your brand. Christmas is fast approaching and you … Continued

Animation screenshot of a computer screen with website visitor stats showing how social media marketing can generate lots of visits to a website

5 Reasons to Invest in Social Media Marketing Social Media… There is absolutely no way you haven’t heard of it yet? Over the last few years it has completely changed the Internet and the way in which people go about their daily lives. In fact it has changed the world; particularly the world of marketing. … Continued

Red Media: 2018 Facebook Algorithm Update blog post cover, with a red and purple gradient background and Red Media logo, and a faded image of Mark Zuckerberg

The latest Facebook algorithm update changes the way businesses use Facebook as a tool for reaching their customers. The Facebook algorithm update changes your timeline to lean more towards friends and family. Users will now start to see less content from Facebook pages unless your follow their guidelines. The Facebook algorithm previously focused on how … Continued

Red Media: Facebook Save Button blog post cover, with a red and purple gradient background and Red Media logo, and faded Facebook Save Tag in background

We’ve all experienced scrolling through our Facebook newsfeed and seeing an article or video we would like to watch at a later date. However, very few people are aware that you can actually save these posts using the ‘Save’ button and therefore easily view them again at a later time. Many websites and social media … Continued

Digital Marketing is the most beneficial and cost effective strategy to allow businesses to reach their targeted audience. However, research has shown that smaller businesses are often not receiving positive returns on their investments – specifically via Facebook. A study of over 4,700 small businesses (with fewer than 10 employees), found that only a small … Continued

Red Media: Marketing Millenials via Snapchat blog post cover, with a red and purple gradient background and Red Media logo, and a faded image of two girls taking a selfie

We recently successfully carried out the ‘Time to Fly’ engagement campaign for Kennett where we created a bespoke filter that users can overlay on their pictures and videos that they share through Snapchat’s photo and video-sharing messaging app. Using very specific geo-location management, we specifically targeted Glasgow Airport for this campaign over a busy weekend encouraging young travellers jetting out of the country and … Continued

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