One for the historians and Londoners, the Museum of London logo was developed to incorporate the shifting and changing borders of London as each overlaying colour, from when it was just a small town to the huge city it is today.
4. London Symphony Orchestra
If you look at the logo you will see the LSO letters joined however look deeper into the logo and you can see the shape of a conductor conducting their orchestra.
Cisco is the global leader in networking for the internet and takes its name from the location of its headquarters; in San Francisco. The brand’s logo features the Cisco name in bold red font, with blue lines above representing an electromagnet and also the shape of the iconic Golden Gate Bridge.
BMW or Bavarian Motor Works is a German multinational company which produces some of the world’s most luxurious cars and motorcycles. The BMW logo colours come from the Bavarian flag; which are blue and white. The blue and white segments within the emblem are thought to be a nod to the company’s origins when they used to manufacture aircraft engines. The blue and white logo represents the blades of a spinning propeller.
Find out the meaning behind the logo we created for ‘Babs
The hugely successful headphone brand which was started by music moguls Dr Dre & Jimmy Lovine has a fairly simple, clean logo. However, look closely and the logo actually has a few elements, not only does the b represent b for “beats” but the white surround is meant to signify the human head wearing the beats headphones.
Another car company to feature a logo with a hidden meaning is Audi. The iconic automotive brand has complex origins which date back to the early 20th century. The distinctive 4 interlinked ring emblem was created when four companies came together to create the original Audi – Auto Union company.
Amazon is a global powerhouse in the online shopping market and there are few people in the world who do not buy regularly from Amazon. The yellow arrow in their logo not only conveys that they sell everything from A to Z but also sub-consciously represents a smile. Psychologically, Amazon has designed the logo to give consumers a warm and happy feeling about dealing with them.
The global shipping company’s brand is one of the most famous logos to feature a hidden meaning within its identity. If you look closely at the space between the “E” and the “X” you will see negative space which forms an arrow. The logo which was developed by Lindon Leader has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stone magazine.
We love the hidden stories and thinking behind logos. The best logos have depth in meaning, at Red Media we love to create brands and concepts that tell rich stories about a company or organisation.
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