Social media campaigns can be a major boost to your brand’s reputation, awareness and sales. When done well they can support your marketing efforts and significantly expand your reach. But to stand out on social media you need to offer your audience something new and interesting. To help spark your imagination, here are some of … Continued

The holiday shopping season is typically the busiest and most profitable time for many retail businesses. From Halloween to New Year’s Eve is when most E-commerce stores make half or more of their annual revenue. It is therefore crucial that retailers start planning now as we could be facing a very different peak period this … Continued

If a picture is worth a thousand words then a video is worth a million. As a small business, you must continually think of new ways to get your products and services in front of people without breaking the bank.YouTube when used correctly can be a quick and cost-effective way to grow your audience. Here … Continued

Facebook is the number one social media site for driving conversions. Facebook ads when optimized wisely can do wonders for businesses of all sizes. Leveraging their benefits can create business opportunities and deliver a strong ROI. Here is why Facebook advertising should be an integral part of your brand’s social media strategy.  It’s effective Since … Continued

Event Marketing has changed a great deal in the past few months. With physical events set to remain on hold for some time, businesses across all industries have turned to virtual meetups as a new way to connect, educate and sell.  Here is why you should incorporate virtual events into your overall event strategy. The … Continued

Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media. Yet, with the advancement of online ad capabilities, targeting and automation, digital marketing opens up a … Continued

In 2020 LinkedIn has over 660 million members and 675 million monthly users. These statistics are impressive, but what is more impressive is that LinkedIn redirects almost four times more users to companies homepages than any other social network.  It is a B2B goldmine and yet still many businesses do not use it to their … Continued

Modern marketing is all about telling and selling a story. Like consumers, every brand has or should have a story. Whether it’s a tale of price, customer service or vocation a good brand story is the heart of any great campaign. Here is how you can make yours your most valuable marketing tool. What is … Continued

Having a strong social media presence is the cornerstone of any good marketing strategy. Around 90% of business that do agree that investing in social media has had a direct impact on their business revenue. So whether you are just getting started or you are well versed in social media protocol, it pays to take … Continued

As lockdown measures are slowly lifted, businesses around the country are asking themselves the same question: how and when can we reopen safely and successfully? Knowing the right time to reopen will depend largely on your industry and location, however, understanding how your customers’ concerns can help inform your strategy.  Marketing is all about knowing … Continued

Understanding how social media algorithms work is the key to making it work for you. How and when you post can heavily impact your brands reach and influence. Twitter’s algorithm is ever-changing but with a few tips and tricks you can use it to your advantage.  In this blog we’ll explain what changed, and how … Continued

When it comes to online advertising, there are multiple metrics that will reveal how a campaign is going. Understandably, one of the primary statistics that people like to focus on is the cost-per-click to make sure they are getting value for money, but is this the right way of looking at it? We’re going to … Continued

At the moment, many companies are looking into food delivery either as a primary or secondary source of income. It makes sense, especially under social distancing restrictions and government lockdown. However, there’s a few things you’ll need to consider if you’re going to find success in a competitive market. In this article, we’ll outline a … Continued

As it looks like the UK is starting to lessen COVID-19 social and economic restrictions, many businesses are planning to re-open either in part or fully. One of the biggest challenges you’ll face other than making sure you maintain a coronavirus-secure environment, is letting your customers know you’re back in business. In this blog, we’ll … Continued

As the UK economy starts to return to ‘normal’ in the coming months, it is difficult to say how different businesses and industries will change. Although what is for sure is that preparing for life post-lockdown sooner rather than later is a necessity.  People will be desperate to get out and shop, eat, and drink, … Continued

The COVID-19 outbreak has been the toughest challenge most organizations will have ever faced. With no clear end in sight, many are wondering how they can preserve their business in the long term. In times of uncertainty, it’s important that you make a plan to secure not only the health of your staff and customers … Continued

In the face of a global pandemic it can be hard to know how to manage your marketing strategy accordingly. There is no one size fit all guide to navigating this unprecedented time in business and in life. However, in trying times industry leaders are sure to emerge. Right now is a great time to … Continued

As the coronavirus pandemic continues on, many retailers have taken to selling online to secure their financial future. E-commerce is thriving and encouraged by the government, so now is a better time than any to take the leap.  Continuing to trade during COVID-19 is vital if you want to retain your market share. The pandemic … Continued

In hard times a company’s natural instinct is to go into survival mode. While it’s normal to want to cut back on spending wherever you can, there’s a lot to suggest that marketing through a downturn is the best course of action. Cutting your marketing costs may seem like the easiest option, but here’s why … Continued

The situation the world is facing at the moment is entirely unprecedented. Not only is it one of just a handful of global pandemics, but it’s the first where we have the technology and connectivity for a large proportion of the workforce to truly work from home. However, for many of us who aren’t used … Continued

The country is on lockdown and the vast majority of businesses are either severely disrupted or have ceased trading altogether. However, it’s important to keep moving forward, and there’s a lot of work you can do to put your business in the best possible position when we return to normality.  There is no getting away … Continued

As a digital-based agency, we managed to keep homeworking disruption to a minimum at Red Media. In fact, we have facilitated flexible out-of-office working for months and made the decision to work from home well in advance of government guidance. This transition to full remote working couldn’t have been smoother, and we are in for … Continued

A brand reflects the experience your customers can expect to have with your business. A good brand effectively communicates what your business does and how it does it while establishing trust and credibility.  However, they also have to be flexible – even the most successful brands change over time, especially in times of crisis. This … Continued

Self-employed sole traders make up 15% of the UK workforce which is upwards of 5 million people – a number that is steadily increasing due to the uncertain economic climate we all now face due to Covid-19. Going out on your own can be a daunting prospect, but there are many benefits to working for … Continued

In the current global situation, many stores are closing, forcing consumers to rely on online shopping as their main mode of purchase. To accommodate demand online, retail has rapidly expanded, with new categories expecting unprecedented short term gains.  As a result, businesses must adapt and think to the future to survive. To help you manoeuvre … Continued

In these turbulent times, the best thing that we can do as creatives is to keep creating. So what better time than now to release our showreel. We are a creative design and digital marketing agency that help brands and organisations ‘Stand Out’ in noisy competitive markets with clever, bold marketing and design, we help … Continued

As a nation, we are pretty good at weathering a storm, but businesses are still starting to feel the impact of the recent Covid-19 outbreak. Securing the health of your business takes a significant strategy shift. It is this ability to adapt to change that will set your business up for survival. By following the … Continued

Dear Customers, Suppliers, partners and friends of Red Media. We have been following the global outbreak of Covid-19 with great concern over the last few weeks and keeping up to date daily with the latest recommendations from the WHO and government bulletins. At this concerning time for us all, it is so important that we … Continued

The UK is the most generous nation in Europe, our awareness of charities and the work they do takes hold at an early age. With over 170,000 registered organisations in the UK, charities have to work hard to secure their share in that generosity.  Brand equity, therefore, plays a significant role in gaining awareness, contributions … Continued

This Sunday is International Women’s Day, a day to celebrate the wonderful women who birthed us, raised us and inspired us. This year’s campaign focuses on equality as not just a women’s issue but a business issue. A world where women are truly equal is a healthier, wealthier and more harmonious world, so what’s not … Continued

Another Europe-wide online security measure is coming into law on the 14th of September 2019 – Strong Customer Authentication. Here’s how it might affect you. What is Strong Customer Authentication? Strong Customer Authentication (SCA) is being introduced to European law as part of the second Payment Services Directive (PSD2). This new legislation is an attempt … Continued

Third-sector organisations differ from regular commercial companies in many ways, but when it comes to a successful marketing strategy, there are likely many more similarities than you might first think.  With that in mind, let’s take a look at how you can market your third-sector organisation. In the last forty years, third-sectors have woken up … Continued

It’s the nature of all successful businesses to consistently evaluate and identify opportunities to further maximise revenue. Whether’s that’s making minor changes to customer service to boost brand experience and hopefully influence sales. Or a major overhaul of service practices to reconstruct a modern business fit for a tech-driven marketplace. But the opportunities to maximise … Continued

Our website design and build for the Offshore Wind Growth Partnership (OWGP) was particularly interesting due to the project’s tight time constraints paired with our team’s significant freedom in creative direction. Through organisation, creativity, and fantastic inter-organisational cooperation, we were able to deliver the project on time and within budget, in time for a very … Continued

It’s a very exciting time at Red Media as we welcomed a new staff member to our digital marketing team earlier this month. With our agency continuing to grow, we are delighted to announce that, Matthew Ferguson, has joined the team as a digital marketing executive! With several years experience in copywriting, social media and … Continued

We are happy to announce the successful launch of a new exciting website for A. Alexander & Son (Electrical) Ltd which shows them as a modern company while capturing their unique heritage. This website was a new challenge for us, involving an industry that we haven’t had a lot of experience with in the past. … Continued

With an incredible 40 years of experience working within creative agencies, we have ourselves a bonafide marketing master in our Business Development Manager, George McKay, here at Red Media. We were delighted to get the chance to sit down for a chat with our official studio songster and storyteller, George, for this interview. As he … Continued

Have you ever wondered just what’s involved in the life of a Graphic Designer? What keeps that creative mind ticking & what are the tricks of the trade which help a Graphic Designer produce their finest work? Well, allow us to introduce you to our resident creative coffee connoisseur and Graphic Designer, Andy Rogerson, as … Continued

So, what are the best restaurant marketing practices for a modern food service business? The food service industry is not for the faint hearted. It’s a huge task trying to keep on top of this massively competitive industry. Let’s find out, shall we?  With the rise of foodie culture in the UK, it’s fair to … Continued

Being a Digital Project Manager can mean many different things to many different people – depending on the industry you work in. So what about being a Project Manager in a creative agency? What does the daily grind of being a Digital Project Manager in a busy marketing agency look like? We got chatting to … Continued

We are thrilled to announce the latest addition to the Red Media service offering, the ‘DIY Package.’ A new Design It Yourself Branding Service for the client who wants full creative control. The ‘Create Your Own’ Package Take full control of your company’s branding project with the most highly customisable branding service on the market … Continued

Have you ever caught yourself wondering what a Creative Director gets up to on the day to day? Perhaps you’re a budding designer aspiring towards a career in the creative. Or maybe you’re an experienced designer in search of a new perspective on what it means to be a Creative Director. Well we’d like to … Continued

If you’ve been on the quest to grow your lifestyle brand. Then this is just the blog you’ve been searching for. In a world obsessed with maintaining a picture-perfect lifestyle. How do you stand out as a brand in the lifestyle industry? We’re here to tell all! Lifestyle branding is an immensely popular marketing phenomenon … Continued

Click to download our Infographic ‘Optimal Lengths of Digital Things like Tweets, Facebook posts, Blogs and more… With social media, things move fast with short and snappy content being king across all the major platforms. From Facebook to Instagram, Twitter to LinkedIn. Social media platforms across the spectrum were developed around the concept of instant, engaging online commentary and … Continued

Today marks the return of International Women’s Day. A day dedicated to celebrating the achievements, stories and struggles of women – past and present – throughout the world. It’s a day to salute the progress made by women in society. Whilst recognising the inequality which women continue to face today. To celebrate this fantastic day … Continued

What type of content truly rules the internet today? Why is it that 64% of consumers today now actively seek out user-generated content (UGC) before making a purchasing decision? Does structured, precise firm-generated content (FGC) no longer have a place in the online marketing sphere anymore? There are many questions to be answered surrounding the … Continued

The term ‘conversion’ certainly makes its way around the internet. It’s the prolific buzzword that pops up time and time again whenever a discussion surrounding digital marketing arises. Especially when it comes to Conversion Rate Optimisation (CRO). Conversion is considered the ultimate goal in an online marketing strategy. It centres around the fulfilment of brand … Continued

The Brief We work with businesses who have identified technical niggles and digital dilemmas that they can’t seem to solve. As was the case for one of our most recent clients, RS Property Services. A company in search of a system which delivered the user experience their team and customers desired. RS Property Services is … Continued

Find out why you should invest in effective Digital Marketing Strategy. How much can really be gained from an investment in digital marketing strategy? Is the return on investment as promising as so many online gurus would make it seem? The simple answer is, yes! Digital marketing can seem like a bit of a minefield. … Continued

Google Remarketing might be the missing link in your marketing strategy. It can help you convert more sales by presenting your product and services to them again and again after they have initially interacted with you on your website. For millions of people across the world, Google is the internet. It’s what so many of … Continued

Maximising your brands exposure As the 3rd most visited website in the world, welcoming over 2.2 billion users to their newsfeed each and every day; it is no wonder that Facebook has established itself as an immensely powerful business marketing tool. Providing access to a global network of consumers for thousands of brands. However, simply … Continued

Book cover design for Win Win At Business by Angela McKillop, which has just been published. How to win at business We will leave it up to Angela to explain that with her 7-step success formula for your business. At Red Media, we love business, the business of making things look good while communicating a … Continued

This article will guide you through the tricky and sometimes confusing world of Facebook Marketing. By the end of it you will have a better understanding of the power that Facebook can offer as a marketing tool, and how to wield it What is Facebook Marketing? What would you say if we told you there … Continued

Christmas Marketing: The sales opportunities for your business at Christmas are huge. Your Christmas marketing has to be planned and the time to do it is now. Do you have events to promote? Tickets to sell? Products to push? Or maybe you want to get exposure for your brand. Christmas is fast approaching and you … Continued

Ingliston Country Club & Hotel have reinvigorated their brand, with an updated brand identity which we applied across a new website, key brochures and a digital marketing campaign. The team at Ingliston identified that they wanted to slightly tweak their brand an just gently point it in a new direction.  The aim was to Elevate the brand and add … Continued

It’s been an exciting time here at Red Media recently. Not only are we settling nicely into our brand new offices in Finnieston but we’ve also recently welcomed two brand new faces to the team. Thanks to a continuously growing client base and some exciting new account wins, in the whisky and public sectors (more … Continued

After 5 successful years in business, Red Media are delighted to bring you Maverick Merchandise; a creative, corporate branded merchandise company. Red Media have grown rapidly to become one of Glasgow’s leading creative marketing and brand agencies, boasting a large portfolio of high profile clients across many different sectors. The Red mantra is a simple … Continued

It has been a hectic week but the team pulled together to make sure that it was a successful and non-disruptive move from our old Inchinnan Office, to our new Finnieston home. We are now all settled in and everything is going well. Our motivations. Our Inchinnan base served us well over the past 18 … Continued

We are bombarded with company logos all the time, its inescapable. Yet, for some of the most ubiquitous of logos, surprisingly, people don’t know the meaning behind them. A bit of fun today, get ready to see some of the world’s most notorious logos in a different light after reading our blog on “Ten brands … Continued

We have launched a website for ‘Babs, as phase two of our project to make them one of the best independent concept restaurants in the Glasgow. Having initially conceived the ‘Babs brand identity and helped them launch the restaurant to critical acclaim, we are now looking at expanding their digital presence to help grow the … Continued

5 Reasons to Invest in Social Media Marketing Social Media… There is absolutely no way you haven’t heard of it yet? Over the last few years it has completely changed the Internet and the way in which people go about their daily lives. In fact it has changed the world; particularly the world of marketing. … Continued

Do I have a good domain name? Your domain name is what people will be typing in to their address bar to be able to get on to your website. It is important that your domain is similar to your businesses name, or as close to it as possible. The web is huge, so the … Continued

At Red Media we try not to use ‘jargon’ when we speak with our clients but sometimes there is no alternative word to use. So for the benefit of our clients and anyone who wants to learn more about the world of the web, here is an extensive glossary of website terms. Click a letter … Continued

A Sea Change for Cumbrae Oysters We recently launched a new brand identity and website for Cumbrae Oysters to give them a platform to promote themselves to a wider audience. The brand needed a fresh new look to compete with other similar businesses, and a platform to do it from. Their new website is now … Continued

The latest Facebook algorithm update changes the way businesses use Facebook as a tool for reaching their customers. The Facebook algorithm update changes your timeline to lean more towards friends and family. Users will now start to see less content from Facebook pages unless your follow their guidelines. The Facebook algorithm previously focused on how … Continued

The Scottish Enterprise are able to give you up to £5000 towards our services in order to support the design of a new product or service through the by design grant. It can be used for branding, website design, packaging and the creation of a new product or service offering. Scottish Enterprise have created the By … Continued

Around 60% of small UK businesses (as of 2017) have decided that they don’t need a website and think that relying on business listings, word-of-mouth and local advertising is enough. We were genuinely shocked to hear of these statistics, and here are three main reasons why… Potential customers expect you to have a website. It’s … Continued

We’ve all experienced scrolling through our Facebook newsfeed and seeing an article or video we would like to watch at a later date. However, very few people are aware that you can actually save these posts using the ‘Save’ button and therefore easily view them again at a later time. Many websites and social media … Continued

We are looking for a sales executive to join our growing Digital Agency. Helping brands and companies throughout Scotland to develop and improve their digital content for over 5 years, Red Media has become the go to Digital Agency within the West of Scotland. We work with clients in multiple industries and specialise in Social … Continued

Digital Marketing is the most beneficial and cost effective strategy to allow businesses to reach their targeted audience. However, research has shown that smaller businesses are often not receiving positive returns on their investments – specifically via Facebook. A study of over 4,700 small businesses (with fewer than 10 employees), found that only a small … Continued

We are delighted to announce that GCM Creative and their creative team have joined Red Media as of January 4th, 2017. GCM’s former owner and creative head George McKay will join Red Media in a senior position focussing on business development for Red Media. The expanded team of creatives will operate from Red Media’s brand … Continued

When we are putting together your social media strategy brand consistency and understanding of how you want to convey your brand is of upmost importance. Design and brand led (graphical, real life photography or otherwise) content pieces will help educate your consumers and showcase your offering exactly at first glance and in the first instance … Continued

We recently successfully carried out the ‘Time to Fly’ engagement campaign for Kennett where we created a bespoke filter that users can overlay on their pictures and videos that they share through Snapchat’s photo and video-sharing messaging app. Using very specific geo-location management, we specifically targeted Glasgow Airport for this campaign over a busy weekend encouraging young travellers jetting out of the country and … Continued

With the agency recently turning 3 years old, we have plenty to celebrate. In three years we have evolved from a team of two, initially focusing on social media management to quickly expanding to offer a more rounded brand management service, with our team creating new brands or reinvigorating existing company identities, building new websites … Continued

An exciting step forward for Red Media with the acquisition of Glasgow based web design and marketing agency, Neo Marketing. With a loyal and productive client base, Neo Marketing is known for dynamic marketing campaigns and creative output. Neo Marketing’s core business is in digital design, branding, website design and website development. With 7 years … Continued