Alannah Fleming, Author at Web Design & Digital Marketing - Red Media
COVID-19 UPDATE

Alannah Fleming

Sky AdSmart is a new approach to TV advertising which levels the playing field for businesses small and large. What was once a major investment is now made accessible and effective for all, and around 70% of all advertisers using Sky AdSmart are new to TV advertising!  With our help, your business could join the … Continued

In the era of digital marketing, TV advertising may feel like an antiquated form, but the golden age of television is far from over. While the fundamentals of TV advertising haven’t changed, the features and benefits certainly have.  Televised advertising has evolved significantly since its inception 80 years ago. Even with the advancement of digital … Continued

Digital marketing isn’t a one size fits all solution, but it is a necessary part of a digital strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media. Yet, with the advancement of online ad capabilities, targeting and automation, digital marketing opens up a … Continued

Corporate wall murals used to be reserved for the likes of Google and Facebook, but increasingly company HQ’s of all shapes and sizes are looking to murals to boost morale. Murals can be a unique and effective way to create a vibrant office space, whether it’s a piece of art or the company logo, the … Continued

Ringing in the new year means reflecting on your goals and objectives. If you have grand ambitions for your business in 2020, implementing small, sustainable resolutions now can set you up for success. All you need to start is a great marketing strategy, we’ve featured five digital marketing resolutions that will drive your success in … Continued

Next year is a new decade, and with it comes a torrent of new marketing trends. Digital marketing has a landscape that is always moving and ever-evolving. If you want to stay ahead of the curve, you have to anticipate its changes and adapt. Read our digital marketing predictions to make sure our business is … Continued

If you know a designer, but can’t quite afford designer this Christmas, dive into our user-friendly gift guide. Designers, they’re a tricky bunch to shop for. Their creativity means that the typical socks and sweets just might not cut it. So if you’re wracking your brain trying to find the common sense in comic sans, … Continued

Standing out in a saturated market can be difficult, particularly if you don’t have a marketing strategy. With a plethora of products and competitors in any industry, everyone wants to get ahead, but how do you stay a head above the rest? One of the biggest contributing factors to becoming a market leader is to … Continued

When most people think of Black Friday, they think of huge crowds storming crazy American stores, fighting over TVs or tackling each other to get hold of reduced tablets and phones. After all, this was originally an event that came with Thanksgiving, a distinctly American holiday. However, Black Friday is gaining an increasing foothold outside … Continued

In life and in marketing, collaboration is key. Whether it’s high-low, ethical or design based, the right brand collaboration can be a foolproof formula for success. With collaborative marketing making a comeback, Red Media aims to separate the inspired from the ineffectual. Read on to see what makes a partnership great, and to find out … Continued

In the modern world, the environment is in the spotlight. Many industries are adapting quickly to these new concerns, others are being dragged kicking and screaming, and some are refusing to budge at all. We think as a modern brand, a focus on environmental impact isn’t just vital, but an opportunity. In this blog, we … Continued

Christmas is by far the biggest time for celebration in the UK. If your business doesn’t prepare for it properly, you will miss out on a huge amount of potential profit and opportunity to strengthen your relationships with customers and business associates. Here are our top tips that you can follow to make sure everything … Continued

In today’s digital world, content is key, so in order to really bring your products to life you need high-quality images that will make your target audience look and then look again. For e-commerce retailers, particularly those in the drinks industry, products are their backbone so in a saturated market, product photography can make or … Continued

In recruitment, the days of relying on job boards and newspaper classifieds are long gone. Digital marketing is now an essential aspect of the hiring process. Staying up to date on digital marketing recruitment is crucial to enhancing your client portfolio and refining your candidates. From carrying out a successful digital marketing recruitment campaign with … Continued

In print and digital advertising, the combination of the right words and the right execution can have an extraordinary impact. Good advertising should always aim to strike a nerve, inspire a thought or induce a laugh. On average people are exposed to upwards of 5000 advertisements a day, be it online, in print or billboards. … Continued

Renewable energy is driven by innovation. It is this truth that has allowed for these companies to successfully challenge fossil fuel technologies. But that’s only the beginning, for renewable energy companies to truly compete on the world stage, they have to keep modernising. With more and more of the population on the internet, social media … Continued

Writing content for the internet is its own style of writing, and social media copywriting is a sub-style of writing for the internet. You need to make sure you are following the right rules and practises if you want your copy to be as effective as possible. As complicated as that might sound, we promise … Continued

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