CEMENTING A NEW BRAND

Based in Scotland this new business was established to produce and supply technical mortars for use in major infrastructure projects. The team behind Cemtec work in collaboration with the long established Hugh King & Co, the country’s leading supplier of high quality sands. Together they manufacture products in their state of the art dried mortar plant, which are used by a diverse range of public and private operators in general construction, rail and tunnelling, water, power generation, offshore, general construction and civil engineering.

They needed a brand identity that gave them credibility in a sector that does not often see many new players, and attractive to builders, quantity surveyors and architects. We established that their key message is that they are experts in manufacturing technical mortars and have extensive technical knowledge.

We created a logo based on a three dimensional building block, created using the company initials. The brand system included a repeat pattern, utilised on documentation and packaging. We also designed the technical and safety data sheets and the responsive website, showcasing their range of products and services.

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CEMENTING A NEW BRAND Based in Scotland this new business was established to produce and supply technical mortars for use in major infrastructure projects. The team behind Cemtec work in collaboration with the long established Hugh King & Co, the country’s leading supplier of high quality sands. Together they manufacture products in their state of